Billboard advertising in Nigeria has the ability to captivate the attention of a large and diverse audience in different locations in the country. Billboard advertising consist of various options for brands seeking effective ways to reach their target audience on the move. It is divided into 2 formats such as Static and Digital billboards.
One of the growing importance and effectiveness of outdoor Billboard Advertisement is that Reaching customers at the right time with the right message during their buyer’s journey can increase response rates by up to five times and drastically reduce direct mail cost.
Billboard adverts are strategically positioned nationwide to efficiently and effectively reach your target audiences. Types of Billboards includes unipoles, wall drapes, wall mounts, portrait boards and 48-sheet billboards.
Linear Adverts Media owns about 500 billboards across the country.
Types of Billboard Advertising in Nigeria
We have 2 major types of billboard Advertising in Nigeria which are static and Digital Billboards.
Static Billboards
Static billboards have long been a very good format of outdoor advertising. Static billboards provides uninterrupted 24/7 exposure, as they cannot be switched off or removed until your campaign duration has elapsed. It's one of the most effective ways of consistently building brand awareness among large audiences on a daily basis.
Digital Billboards
Digital billboards are computer-controlled electronic displays that are transforming the outdoor advertising experience. Advertising spaces on digital billboards are sold in time slots, offering 6–10 seconds of exposure every day between 7am and 10 pm. This format allows brands to be highly creative, as campaigns can feature videos and animated visuals.
Advantages and Disadvantages of Static Billboard Advertising in Nigeria
What are the Advantages of Static Billboards?
l Static Billboards are less expensive than Digital billboards
l You get to enjoy 24/7 exposure for a minimum of 1 month without having to share the billboard space with another brand
l Static Billboards are better options for brands who wants long term campaign
l Static billboards offers a clear and consistent message, minimizing distractions for drivers and potentially leading to better ad recall unlike Digital Ads that has 8-10 seconds to display your Ad message before sliding to the next brand
The major advantage of a static billboard is the fact that you enjoy exclusivity for your brand depending on how long the campaign is.
What are the disadvantages of Static Billboards?
l Your Billboard Material can get torned due to weather conditions beyond our control
l If you leave the billboard up for too long, the material will fade, peel off, or become dirty, affecting the advertisement’s visibility.
l You might have to pay for an installation fee and the printing of a material if the billboard material gets damaged
The major advantage of a static billboard is the fact that you will have to do things the old-fashioned way when it comes to changing your advertisement And this can be expensive.
Advantages and Disadvantages of Digital Billboard Advertising in Nigeria
What are the Advantages of Digital Billboards?
l Changing the billboard advertisement is quite effective.
l If you buy numerous spots for your business, you'll be able to cycle through a lot of ads.
l Changing the advertisement might not incur any costs because it doesn’t really require man power
l A digital billboard has bright and vivid colors.
l It’s easier to advertise short-term deals and promotions.
l The quality of your advertisement won't be impacted by the weather.
The major advantage of a Digital billboard is that when advertising a promotion that's only available for two weeks, using a digital billboard is far more efficient because you can simply place a fresh display after the two weeks are up. So, if your organization is more likely to have short promotions, a digital billboard is a wonderful option.
What are the Disadvantages of Digital Billboards?
l It’s can be expensive to install a digital billboard.
l Digital billboards can be more expensive than static billboards.
l There is a shorter amount of time that your advertisement can be seen, as many digital billboards only flash on the screen for about eight- ten seconds.
l You don’t have exclusivity on a Digital billboard because you can have up to 10 other brands competing for screen time.
The major disadvantage of a Digital billboard is that when advertising a promotion that's only available for two weeks, using a digital billboard is far more efficient because you can simply place a fresh display after the two weeks are up. So, if your organization is more likely to have short promotions, a digital billboard is a wonderful option.
Billboard Advertising Cost in Nigeria
The cost of billboard Advertising in Nigeria varies based on Locations, Types of Billboards and Duration.
Location: High traffic areas such as Lekki, VI, Ikoyi and Ikeja in Lagos can cost more usually between N 1,000,000 -5,000,000 depending on the size, the same goes for high trafficked areas in Abuja and Port Harcourt in Nigeria can cost more usually between than places in the north like Kano, Kaduna and katsina.
Types: The Type of billboard you use for your campaign varies, smaller boards tend to be less expensive and it ranges between N650,000 - N 1,000,000 depending on the location and size of the billboard while Digital billboard varies between N1,500,000 - N2,500,000 depending on the size and location as well.
Duration: The duration of a billboard Advertising campaign also affect how much you’ll spend on a billboard Advertising in Nigeria. For example, if a static campaign of one month cost you about N500,000 naira per month, in 3 months; it’ll cost you 1,500,000. This is how duration of a billboard Advertising in Nigeria would affect the cost.
Conclusion
As we've seen, there are numerous benefits to both digital and static billboards. Along with this, there are numerous disadvantages to both digital and static billboards. So, based on your company's specific requirements, you may find that one is superior than the other.
Regardless of which option you choose, if it is a suitable fit for your organization, it will effectively advertise it. If you need more help deciding which billboard is best for you, contact Linear Adverts Media today.